Through successful collaboration The Planet has had an enormous breakthrough in Swedish media and thus reached a broad Swedish audience. The aim of the campaign was to enhance public awareness of the planet Earth; to show its limits, its treats and its possibilities. The Planet is frequently used for public educational purposes at all levels.

The campaign consists of a movie, a four episode TV series, a science portal with educational stories, illustrative animations, and interactive videos, a website with on-line games, all together a result of a unique collaboration between a film production company, the Swedish public service Television and a science portal,, owned by ten public research funding agencies.

For more information contact:

Britt Olofsdotter