Whiteness is a fundamental property of paper. But what is whiteness exactly, how does it arise, and how do you measure whiteness? How difficult can it really be to produce good color prints?

Per EdstrĂ¶m pursues research on mathematical modeling and scientific computing. His model is replacing an old model that has been used by the paper and printing industries since the 1930s.

â€śLight that hits paper penetrates a bit. Some of it is absorbed and disappears, while some scatters in other directions,â€ť says Per EdstrĂ¶m. â€śThis is affected by fibers and fillers in the paper, and by various additives and ink. This is a rather complex process that gives paper its visual appearence. Tiny constituents in the paper provide the light with many surfaces to scatter against, and this helps create a lighter paper. Ink, on the other hand, absorbs light of different wavelengths, producing color. The total impression is also dependent on how all of the components in the paper are distributed, for example, how the ink penetrates into the paper. Finally, the color experience depends on how the eye and the brain interpret the visual impression, all of which means that it is not so simple to understand these phenomena in detail.â€ť

Per EdstrĂ¶m has delved deeply into numerical solution methods for systems of coupled integro-differential equations. There are many applications for this, one of which is to describe how light interacts with paper and print to produce a visual experience.

â€śI like to challenge my students with a little contest at the end of a lecture on whiteness,â€ť says Per EdstrĂ¶m. â€śThey have fifteen minutes, and the student who submits the whitest paper will win a prize. Even though I have had many enthusiastic students, I have yet to award a prize. Contact me if you want to know why. And how white is a piece of paper anyway?â€ť

Caption picture one(above):
This image is taken perpendicularly to the paper, which is illuminated in 45 degree angle. The light penetrates into the paper and meets the inks, some wavelenghts are absorbed and the light that reaches the camera carries the colour information from the image.

Caption picture two (below) This image is illuminated in 75 degree angle, and the camera is placed oppositely in 75 degree angle. The light does not penetrate into the paper but is reflected on the surface. The light therefore does not reach the inks, and the light that reaches the camera only carries some contrast information from the image surface. This is exactly the effect that comes from being blinded by a glossy commercial that is held in the “wrong” direction – nothing of the image colour is visible, only the mittor reflection of the illumination and some contrast from the paper surface.

Questions can be submitted to:

Per EdstrĂ¶m, phone: +46 (0)611-862 44 or cell phone: +46 (0)73-760 21 51. E-mail: per.edstrom@miun.se