This is the first time Jönköping International Business School (JIBS) offers this kind of conference.
“This is a great opportunity to make our teaching even more research-oriented,” says Anette Johansson, PhD in Business Administration and one of the initiators of the conference.
The theme of the conference is linked to a current research project at JIBS concerning free-riding in the retail industry. Free-riding, also known as ‘show rooming’, is the growing consumer phenomenon of obtaining information and trying out products in one channel (store online or offline) while buying it (preferably at a lower price) in a different channel.
“Our aim is to achieve an interesting discussion between students and researchers concerning the knowledge we have created jointly by research, and also concerning what questions need to be explored further. We also want the conference to show the possibility of an academic research career,” Anette Johansson continues.
The ten most promising project teams from the courses Consumer Behavior and Retailing, who have chosen to do research in the area of free riding, are invited to the conference. Students will present and discuss their research with researchers from the department Marketing & Logistics. Local store managers and other representatives from the retail sector will also be invited.
This conference will hopefully become an annually recurring event where JIBS researchers and students highlight a current research area. The conference will be held on 13 November at 10 a.m. to 3 p.m. in room B2044, and traders, staff and other students at JIBS are welcome subject to availability.