In 2010, GAP introduced a new logo, sparking an online backlash and ultimately resulting in the reintroduction of the old logo. A new study from Lund University in Sweden argues that this was the first of many cases where brand creation has had to adjust to a complex, interactive, and sometimes unpredictable online environment. âLooking […]
Corporate rebranding gone wrong â the GAP logo case
13 September, 2018 - Lunds universitet