“Our excellent relationship with the Scandinavian business community makes it possible for us to do unique, exciting live cases,” says professor Örjan Sölvell, dean of the new full-time SSE MBA program. “For us, MBA Live is about graduating MBAs that understand business and leadership in the real world, not just in the classroom.”
The live case at Länsförsäkringar has been reported to senior executives and board members within the alliance. As a result of the MBA students’ reports on key challenges for the banking and insurance alliance, changes have been initiated in areas such as diversity, service bundling strategies, incentive systems and marketing channels.
“This has been a great experience for us,” says Länsförsäkringar AB CEO Tommy Persson. “The students are really bright and ask all the right questions. Their work is really useful for us, it pushes us to do new things and to reconsider aspects of our current strategies,” he continues.
The SSE MBA class has previously conducted similar work within Stora Enso, the Finnish-Swedish paper and pulp giant, and is now working with a cluster of Swedish biotech firms.
“MBA Live is about integrating the whole MBA curriculum and making sure that our graduates can use their knowledge to take action and resolve real challenges. But it’s also about making this program more relevant, meaningful and fun than any traditional MBA program,” says assistant professor Magnus Mähring with a smile.
“It’s thrilling to see that we are really contributing, especially when the companies take direct action on our recommendations,” says MBA student Christine Edman, hailing from Japan and the US and graduating from SSE in July.
“Such a huge amount of learning takes place in just one work meeting with an executive,” says fellow student Moritz Wendt from Germany, “and it is amazing how accessible they are.”
“I am impressed with the SSE MBA students. They bring a lot of enthusiasm, experience and insights to the table,” concludes Ingemar Åkeson, head of business intelligence, Länsförsäkringar AB.